In collaboration with my student assistant team, I developed and managed the rollout of the Torotopia: Into the Toroverse visual identity. Toropia shone bright across the CSUDH campus, captivating the Toro Nation with its exciting energy and innovative engagements. A blend of neon colors, bold typography, and custom iconography brought new life to the LSU's print and digial touchpoints. The Toroverse experience began at all main entrances via large format window graphics. The journey continued through digital engagements access via QR codes and our social media platforms.