LSU30

The Loker Student Union's 30th-anniversary brand and visual identity project was a true feat for the org. I created brand guidelines that included a custom slogan, responsive logo, modified color palette, and set of custom Toro emojis (Toromojis) that perfectly captured the energy and excitement of the occasion. The building was dressed with our largest facility graphics install, including a stunning 30' x 30' shield logo on the main entrance. Celebratory gifs and video animations were also developed for our digital platforms. The result was a visual identity that truly celebrated the rich history and bright future of the Loker Student Union.