The Loker Student Union's 30th anniversary branding and visual identity project was a true feat for the org. I created brand guidelines that included a custom slogan, logo, modified color palette and set of custom Toro emojis (Toromojis) that perfectly captured the energy and excitement of the occasion. The building was dressed with our largest window and facility graphics install to date, including a stunning 30' x 30' shield logo on the main entrance. Celebratory gifs and video animations were also developed for digital platforms. The end result was a visual identity that truly celebrated the rich history and bright future of the Loker Student Union.